Social Media Strategy & Management
We run the brand's accounts from strategy to posting. You approve the plan and we do the rest.
Daiana Caragioiu, dai. Content House
Content people remember.
Social media for brands. We make the plan, film, post, and show you at the end of each month what worked.
- 01Strategy
- 02Creative
- 03UGC
- 04Personal branding
- 05Campaigns
- 06Growth
About me
Hi, I'm Daiana.
I started creating content for myself, out of a love for psychology, marketing and the way people connect with what they see online.
I was always curious to understand why certain images draw us in, why some messages stay with us, and how a brand builds a connection with people beyond the product or service it offers.
That's how dai. Content House started.
Today, through what I do, I help brands build an online presence that feels like them: a harmonious visual identity, consistent communication and content that reflects their identity, values and personality.
For me, social media is more than posts and views. It means building an image people recognise, a message they understand and a community that feels connected to the brand.
That's why we handle the whole process: from strategy and creative direction to concepts, copy, filming, editing and account management. Every piece adds to the same story and to the way the brand is seen online.
I don't work alone. The team includes UGC creators, photographers and videographers, so we can build projects shaped around each brand, from content filmed spontaneously on a phone to campaigns with photo and video production, styling and make-up.
DaianaDaiana Caragioiu, founder of dai. Content House
I'm a content creator too: Instagram TikTok
- Psychology studies
- Content creator
- Social media manager
- Bucharest
Services
What we can do for your brand.
Six services. Take them one at a time, or all of them as one system.
Creative Content
We make the content itself: reels, TikToks, stories and photos, each one made for the platform it goes on. We write the scripts and hooks too.
UGC & Creator Marketing
We pick the right creators for the brand, negotiate with them, write their brief and follow the clips through to publishing. You can use them organically or in ads.
Personal Branding
For founders, entrepreneurs and experts who want to be known by name. We work on positioning and on content built around the person.
Campaigns & Launches
We prepare launches, new products and seasonal campaigns: the concept, the groundwork before it, the creators and the gifting.
Paid Media & Growth
We put budget behind the content that already works organically. We set up Meta campaigns, test several creative versions and run retargeting.
Any service can include production: we film on a phone so it looks natural in the feed, or organise a shoot with professional photographers and videographers.
The services connect. Strategy sets the direction, ideas become content, content reaches people, and the numbers at the end of the month tell us what to keep and what to change.
Work
Brands we've made content for.
Tap a reel to play it with sound.
Oasis, officesService: a professional photo shoot for the Oasis offices, done in collaboration with other professionals.
Before and after
The feed grid, rebuilt.
Grace Bucharest and KE MÓNO, before and after I worked on their feed grid.
Grace Bucharest
KE MÓNO
KE MÓNO
Carousels for KE MÓNO.
Carousels made for the brand. Tap any of them to see it on Instagram.
UGC
Organic content and ads, with your products.
UGC clips with products, made to work both as organic posts and as ads.
How we work
Working together, step by step.
Five stages, from the first conversation to the report at the end of the month.
Strategy
We start with a conversation about goals, audience and how the brand talks. We look at what you've posted so far and at what competitors are doing.
Creative
We choose the main themes for the account and write the ideas for reels, carousels and stories, with hooks and scripts.
Production
We film and edit, on a phone or with the production team, depending on what each idea needs.
Distribution
You get the month's plan in advance, with dates, captions and hashtags. Once you approve it, we post and reply to comments and messages.
Growth
At the end of the month you get a report on what worked and what we'll change. Posts that do well can get a Meta ads budget.
Working together
Three ways we can work together.
It depends on who you already have in-house and how much you want us to take on.
Content
You have someone running the accounts, but you're short on content.
- Reels and TikTok
- Stories
- Product and lifestyle photos
- UGC content
- Scripts and hooks
Per project or monthly
Full management
You want social media off your plate.
- Strategy and editorial calendar
- Monthly content
- Posting on Instagram, TikTok and Facebook
- Comments and messages
- Monthly report
Monthly retainer
Campaigns and creators
You have a launch, a new product or a big season coming up.
- Creative concept
- Creators and influencers
- Gifting and seeding
- UGC for organic and ads
- Meta Ads
Per project
What it costs
The price depends on volume: how many clips and posts a month, on which platforms, and whether we film on a phone or with a production crew. After our first conversation you get a written proposal with everything it includes and the final price.
Let's talkContact
Let's talk about your brand.
Tell me what you do and what you'd like to change on social media. The first conversation is just that, and it doesn't commit you to anything.
Email mePhone
TikTok
City
Bucharest
